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📅 Ramadan countdown (daily)

"X days until Ramadan" posts, every day until Ramadan starts. Pause challenges, 90-days-in-20-seconds and "type Ameen" loops. One easy post a day with a built-in hook.

Why it works

• The number changes daily, so the same format feels new every day and people follow along.
• Interest in Ramadan climbs every week until February, so these posts get bigger over time.
• Om runs these on the Salah Alarm pages already; the formats below are the ones picked from the top of the library.

Examples to study (100K+)

Watch 3-4 of these before you make your first one. Copy the structure, not the video. Numbers are from our research library; open the post for today's count.

• @journey_with_kacho (Instagram) · ~10M views
  Calm after effort: the feeling a countdown should end on
• @thebeliefguide "type Ameen" (TikTok) · 42K views, 15% shared
  Highest share rate in our library: the one-word comment prompt
• @4joykids (TikTok) · 2.0M views
  Simple reminder that people send to family
• @bymouadh morning routine (TikTok) · 2.5M views
  Routine montage to borrow for "getting ready"

How to make it

1. Work out today's number: days from your posting date to 8 February 2027 (expected start of Ramadan). Today it is 87.
2. Pick a format below. Make a template once in CapCut/Canva and only change the number each day.
3. Post at the same time every day so followers expect it.
4. Caption: the day count, one line, the CTA, #ramadan #ramadan2027.

Scripts and templates

Pause challenge (18 s)

Text: "87 days until Ramadan. Pause to get your goal"
Goals flash at 10 per second: "pray all 5", "finish the Quran", "no music", "pray Tahajjud", "make Fajr in the masjid", "fast Mondays"...
End: "Comment the goal you got 👇"
Caption: "Start with Fajr: Salah Alarm, link in bio"

90 days in 20 seconds (24 s)

Day counter races from Day 1 to Day 90, a dot grid fills up
Phases: Weeks 1-4 "5 prayers", 5-8 "+ Quran", 9-12 "+ Tahajjud"
End: "Day 1 of Ramadan: you're already ready."
Caption: "Log your prayers in Salah Alarm for a chance in the Free Makkah Trip draw"

Type Ameen (16 s)

Text: "If this video reached you, 87 days are left"
Text: "Allahumma ballighna Ramadan"
Text: "Type AMEEN"
Caption CTA: "Salah Alarm, link in bio"

Hooks

Concept reveal hooks

• Someone made an alarm that won't stop until you're on your prayer mat...Copy
• My friend built an app that locks TikTok until I pray...Copy
• There's an app that makes you scan your prayer mat to turn off the Fajr alarm...Copy
• This app turned my phone into a reason to pray, not a reason to skip...Copy
• Someone finally made a Fajr alarm you can't snooze...Copy

Receipt hooks

• I haven't missed Fajr in 30 days...Copy
• I've prayed more on time this month than the whole of last year...Copy
• Day 47 of praying all 5. Here's what changed...Copy
• My screen time went down 2 hours a day after I did this...Copy
• I used to wake up at 9. Now I'm up for Fajr every day...Copy

Self-trick hooks

• This is how I tricked myself into never missing Fajr...Copy
• How I trick myself into praying on time when I'm lazy...Copy
• The one setting that got me up for Fajr every single day...Copy
• I made it impossible for myself to skip Salah...Copy
• How I stopped scrolling through Asr...Copy

Guilt-flip hooks

• I stopped missing Fajr by making my phone work against me...Copy
• I used to feel guilty every morning I missed Fajr. Not anymore...Copy
• I was on TikTok for 3 hours but "too busy" to pray 5 minutes...Copy
• Your phone knows when you skip Fajr. Mine doesn't let me anymore...Copy
• I stopped hitting snooze on Fajr when my alarm started fighting back...Copy

CTAs

• My friend built an app called Salah Alarm, you can download it. Link in bio.Copy
• It's called Salah Alarm. Link in my bio.Copy
• Search "Salah Alarm" or tap the link in my bio.Copy
• Comment FAJR and I'll send you the link.Copy
• If you keep missing Fajr, this is your sign. Salah Alarm, link in bio.Copy
• Send this to the friend who sleeps through Fajr.Copy

AI voice (ElevenLabs)

App screenshots

Tap one to open it full size, or download all 8 (zip). Use them on the last slides of carousels or in app demo videos.

What the app does (say only these)

• A Fajr alarm that keeps ringing until you get up and scan your prayer mat. No snooze.
• SalahLock blocks distracting apps (TikTok, Instagram, games) at prayer time until you've prayed.
• Log all 5 prayers in a second by scanning your mat, and keep a daily streak.
• Accurate prayer times for your location, with the adhan.
• Duas on the lock screen and a home-screen dua widget.
• Ramadan 2027 challenge: log your 5 daily prayers and get a chance in the Free Makkah Trip draw.

Rules for this format

• Say "expected" or "about" for the Ramadan start date: it depends on the moon sighting.
• If you mention the Makkah Trip, it's "a chance in the draw", never a guaranteed prize.

Plus the general content rules.